Department & Store







For 2014, Christmas at Selfridges celebrated the art of storytelling and enchantment. Each window evoked a surreal fairy-tale or classic children’s story. And throughout the store it was all hands on deck; paths crossed within the creative department, sometimes working 16 hours shifts in order to accomplish this concept throughout each division.

From Rapunzel’s cascading pink dip-dyed hair which took 6 of us to braid, to the not-sougly duckling in dazzling glitter, the brief was delivered with a high-fashion flare. I utilised my millinery skills once more, creating both magical headwear for child and adult mannequins.

The food hall was delightfully decorated with over 4000 handmade paper chains and
luxury hampers; in homeware (and other departments that fell under my belt) jam jars were crowded with moss and fairy lights to garnish the ceilings and walkways.

Within the book department, I had laser cut keys produced and painted, later to be
accompanied with page wings, to recreate the library scene from Harry Potter