WHAT
Department
Food Hall
WHERE
Selfridges
WHEN
2013
Meet
The Makers
As a home, lifestyle and food senior visual merchandiser for Selfridges, my role involved developing concepts to visually express or showcase the featured, theme or brand chosen by head office or the department.
As the name suggests ‘Meet the Makers’ – was a celebration of the artisans and foodies stocking their products within Selfridges food hall. The objective was to achieve an overall display that celebrated this.
This was achieved through engaging the graphics department in the creation of clocks and cogs to resemble a production line with its machinery, measuring flasks and kitchen utensils.