Department & Store
Egg extravaganza is a campaign Selfridges throws to keep the kids entertained during Easter. While consumers can get their fashion fix, children can go on an egg hunt through the rails of designer garments.
As a senior visual merchandiser and being responsible for the ground floor, the confectionery department was also my responsibility, and what screams Easter more than CHOCOLATE!
Working hand in hand with the Kids wear Vm we crafted a concept which would be fun and full of spring vibrancy. Sourcing Rabbit hutches and chicken adornments we later painted and had flocked to produce playfully cute chicken coops.