Being located within Chelsea, when the horticultural occurrence rolls into town, it’s
hard not to get swept away in the floral frenzy drowning the area. Everywhere you lookshop windows are bursting with colour in celebration of the RHS Chelsea Flower Show.
As the Flagship stores VM on King’s Road my role was to create and bring the shop
fronts to life, florally of course.
I filled the Chelsea store and windows with a multitude of elaborate flower arrangements,prompting the brands high quality faux foliage. Further to a small garden for the store front featuring a white picket fence, I also had large scale flower vinyl’s for a scenic backdrop and hedge window frames printed, I suspended our garden furniture range for further promotion of products for the season to come.